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Venture Investors

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A venture investor or capitalist is a person who invests in a business venture, providing capital for start-up or expansion. Venture capitalists are looking for a higher rate of return than would be given by more traditional investments.

Generally, venture capitalists are looking for returns of 25 percent and up.

What's the difference between a venture capitalist and an angel investor?

A venture capitalist is a professional investor. He or she manages a fund and is looking for suitable investments for that fund. An angel investor is an individual who, while also looking for a suitable investment, is also looking for a personal opportunity.

In other words, the venture capitalist may have no business experience applicable to the industry your company is involved in, and is focused on the potential rate of return your company can provide. An angel investor often has business experience relevant to your company and is interested in adding value to your company, as well as making a return on his or her investment.