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elevator pitch(or elevator speech or statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

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Basic Terms

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Business Angel - business angel is as a private individual who invests part of his/her personal assets in a start-up and also shares his/her personal business management experience with the entrepreneur.

Business angels network (BAN) - A BAN is an organisation whose aim is to facilitate the matching of entrepreneurs (looking for venture capital) with business angels. BANs tend to remain neutral and generally refrain from formally evaluating business plans or angels. Angels continue to make their own individual investment decision, and the BAN does not decide which investors will invest in a deal. BANs also often provide a number of added value services to both angels and entrepreneurs, such as investor/investment readiness, syndication opportunities, etc.

Due diligence - Process of evaluation of a project by a potential investor based on material facts.

Early Stage Fund - Early stage venture capital and seed funds are those who invest in the equity gap (500.000€ to 3 million€), i.e. making a maximum of 3 million€ investment per company in young innovative SMEs across Europe

Seed - Financing provided to research, assess and develop an initial concept before a business has reached start-up phase.